Guild Branch works with leadership teams and growing businesses to untangle structural problems, sharpen strategy, and build the internal capacity to hold the gains.
Short, honest writing from Marcus Ellery on organisational life, strategy, and the things that …
02A monthly gathering in Birmingham for people interested in organisational theory, management wr…
03A quarterly newsletter: one real case pattern, one useful framework, one book worth reading. No…
04Free 90-minute public workshops on specific topics, held twice a year in Birmingham. Past sessi…
05An informal group of in-house strategy and operations leads who meet quarterly to share problem…
A discovery call is 45 minutes, no charge, and no obligation. We will tell you honestly whether we think we can help.
Every year, organisations spend significant time and money producing strategy documents that nobody reads after the away-day. This is not a mystery. It is a predictable outcome of a process that optimises for the document rather than for the decisions the document is supposed to support.
Read more →The presenting problem is almost never the real problem. When an organisation brings in an external consultant to run a diagnostic, the brief usually describes a symptom: poor communication between teams, slow decision-making, high turnover. The diagnostic process needs to be designed to get below the symptom to the structural cause.
Read more →When a leadership team is not working well, the effects spread through the whole organisation. Decisions slow down. Conflicting messages reach the teams below. Good people start to disengage. The dysfunction itself is usually not mysterious. It tends to follow one of a small number of recognisable patterns.
Read more →Answer four questions about your current situation and we will point you toward the type of engagement most likely to be useful. This takes about two minutes.

Marcus Ellery founded Guild Branch in 2017 after fifteen years working inside organisations rather than advising them from the outside. He trained as a management accountant, spent seven years at a logistics firm in the East Midlands, then moved into operational leadership at a housing association before taking a strategy role at a professional services group in London. He started Guild Branch because he kept watching good organisations fail to act on good advice, and wanted to build a practice that stayed in the room long enough to see the work through. Outside of client work, he runs a small reading group on organisational theory that with monthly in Birmingham, and has a long-standing habit of annotating every book he reads in two colours of pen.